Data tells stories. Mine end with more  zeros  in revenue.

My journey in marketing began at Singing Success, where from February 2008 to June 2009, I transformed the company through strategic business development and a complete rebrand. My implementation of innovative growth strategies for email and social media, along with new product development, catapulted revenue from $400,000 to over $4,000,000 in under 12 months.

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This early success led me to co-found JD Fuller Corporation, where I partnered with major NGOs like World Vision and ChildFund to develop impactful fundraising campaigns. During this time, I further honed my digital growth expertise, creating content strategies that transformed an emerging YouTube artist from zero to 800,000 subscribers and 280 million views. This venture generated over $1 million in our first year, cementing my understanding of strategic monetization.

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In 2015, I joined Sophos as a Senior UI Designer, where I served as a leading collaborator in establishing a new UI design team focused on improving B2B marketing campaigns. Our collaborative designs won industry recognition while driving multi-million dollar results through improved user experience and conversion optimization.

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My career-defining moment came at Bend Soap Company, where as CMO I scaled revenue from $1.2M to $5.89M annually, pushing total company revenue to $19.4M. I built a comprehensive email marketing ecosystem that grew from 87K to 323K subscribers, implemented sophisticated automation flows, and achieved remarkable improvements in META ROAS (143%) and Google ROAS (41%). This hands-on experience taught me to balance creative vision with data-driven decision making.

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At Gitcha, I led marketing efforts for their PropTech platform, significantly increasing user engagement and qualified real estate agent sign-ups.

 

Today, as a Growth & Performance Marketing Consultant, I help D2C brands ($10M-25M revenue) optimize their growth strategies, surpassing revenue forecasts by millions and dramatically increasing retention.

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My experience across various verticals—from NGOs to SaaS, e-commerce to real estate technology—has equipped me with a unique ability to rapidly test, adapt, and execute growth strategies that deliver measurable results. I excel at media buying, creative optimization, and building cohesive customer journeys that consistently outperform industry benchmarks.

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When I'm not transforming brands, I tend to our small rose farm in Central Oregon with my family. This simple connection to growth and beauty provides a meaningful counterbalance to the digital world and informs my approach to nurturing brands. This blend of analytical marketing expertise and down-to-earth perspective makes me a distinctive asset to hiring managers and founders seeking not just a marketer, but a true growth partner who understands both the science and art behind successful brands.